Hello Fresh

Lack of access to cultural foods leads to higher risks of anxiety and depression. So, we created Hello Home, a Hello Fresh sub-brand for second generation immigrant college students who miss the taste of home.

You’re not just homesick. You’re hungry for it.

The dishes passed around the table. The spices that filled your kitchen.
Four generations sitting in the same room. Enjoying the same meal.

We believe cooking is more than a necessity.
It’s how we stay connected. To our culture. Our history. Our family.

Every chop, sizzle, and bite is a reminder
that no matter how far we may be apart, we still feel close

To the people who have a story for every dish.
In the place where recipes are handed down from lips to ears.

Even when we’re far, we never really leave.

Hello Home.

Open the box
to close the distance

Art Directors: Lori Tsai & Chen Li
Copywriter: Me

Previous
Previous

Craftsy - TV

Next
Next

Claire's - Integrated Campaign