Dinner for Breakfast
1/4 of Americans skip breakfast daily. Why? Because it’s boring. So we made it dinner.
You don’t always eat breakfast, but when you do, it’s lackluster.
Each morning you’re met with bagel halves peering bleakly back at you, smeared with shmear.
You don’t wonder if this is how breakfast is meant to be. If things will ever change.
But actually you’re still asleep. Asleep to what your morning meal can become.
It’s time to open your eyes. WAKE UP.
Entertain the possibility that maybe something amazing lies just beyond the horizon.
A new dawn. And with it, the discovery that we’ve been holding our breakfast back from reaching its highest potential.
A symphony awaits your palette, with colorful savory notes like you’ve never tasted before.
Except perhaps you find these flavors familiar.
You may have even enjoyed them the very night before.
Never thinking to have soup at dawn, scallions in your pancakes, or curry first thing.
But we invite you to experience a world beyond the typical morning meal.
Rise above the boring breakfast cycle.
Enter a higher state of breakfast.
Creative Brand Manager: Libby Browder
Strategist: Samyuktha Shankar
Art Directors: Sarah Flynn, Avery Martin
Copywriter: Me